Why we exist

Thank you for joining me here. I am excited to start this new adventure with you. While this community has been started by me, I am hopeful that you will be part of growing it with me.

My vision is that together we build North America’s largest strategic planning community - a place built by strategists, for strategists. I envision it operating as a collaborative which will unify us, provide price accessible training, and offer a powerful platform for strategists to build their personal brands.

The Opportunity

Strategists are no longer confined to the four walls of an agency department. Today, strategy is everywhere—it has moved in-house, taken root in PR shops, design boutiques, and in living rooms across North America. Across the continent, we are launching our own substacks, membership communities, slack groups, etc

Pockets of brilliance are popping up everywhere, but they are isolated. That is where The Strategy Collective comes in. We are here to turn those individual sparks into a collective blaze.

What we believe & Why we exist

While strategy can be dispersed, strategists should never be alone. Our craft is inherently better when we congregate, share, and collaborate.

The industry may be changing our skillset has never been in more demand. But we can't thrive in this market by only positioning other brands - we need to learn how to build, polish, and refine our own.

How we do it

We operate like an all hands on deck co-op. Imagine an Amazon storefront for strategist-led brands, The Strategy Collective brings the industry’s top voices, communities, and content together under one roof:

Events: Live virtual workshops and physical gatherings designed for real connection. Got an idea? Run it in your local market. We’ll support with a blueprint, volunteers, payment system, etc

Training: Get the skills you need whether you’re new to the discipline, moving up, or a seasoned strategist through the School of Strategic Goodness which has already attracted top instructors from Heidi Hackemer to Joe Burns.

Creators: An open invitation for strategists to join as Creators to publish, mentor, host, teach, write, etc through the platform.

Invest in Yourself in an Uncertain Market

In a tough market marked by budget cuts and agency consolidation, we face an uncertain future whether we work independently or within an agency.

The Strategy Collective empowers strategists to take control of their careers by creating a brand for themselves with the full platform backing—leveraging a built-in website, Slack community, email database, growing member base, and social media channels.